PUBLYTO is a word combined by publication and crypto. Media content producers can conveniently Plug-in block chain-based monetization systems with high levels of security and transparency in any digital media environment that they normally use or own. User’s revenue-generating activity that can be deployed on PUBLYTO network are largely divided into rewards, advertising sales, and donations. Users can install Plug-ins anywhere, regardless of their UGC(User Generated Content) format such as personal blog, social blog, and communities. PUBLYTO is also a block chain-based media content ecosystem that enables users to generate revenue through User to User based advertising transactions. PUBLYTO Plug-in enables cross-media, fair and unified conventions, easy installation and legacy recovery.
All published posts inserted with PUBLYTO Plug-in are automatically called to PUBLYTO content portal, allowing published contents from different media platforms to be collected to the platform. For popular contents, they also get chances to be introduced on the portal main page. The PUBLYTO content portal becomes the marketplace for all PUBLYTO related activities like sign-up/login, plug-in usage guide, advertisement transaction, content publishing, trending, searching, profit monitoring, cryptocurrency trading, etc.
2.Giving Featured Editor Permission to High Reviewers
For major communities and content portal main pages, there are featured fields represented by Editor’s Picks. Giving featured editor permission to high reviewers will help to overcome the limits of existing blockchain media, where good contents cannot show their potential due to power of capital.
3.Publishing Own Contents
For publishers who do not have external media accounts in use or hope to publish contents in a more stable environment, they can publish their original posts on PUBLYTO platform. PUBLYTO supports editing types such as writing, picture, video, link, and script.
4.Re-publishing of External Social Media Posts
When logging-in to a social media from the PUBLYTO portal, you can load posts published in the media. When completing the post, the post automatically creates the PUBLYTO plug-in. This will re-highlight the high-quality contents left in existing social media and generate profit for publishers. To prevent infringement of copyrights, it requires users to log-in with his own social media account, as well as the initial one-time MFA (Multi-Factor Authentication).
5.Providing Profit and Data Analytics
One can specifically monitor one’s individual profit generating experience through ROI proof. Moreover, it provides the insight to increase loyalties by conducting diagnosis for content campaigns with profiles of subscribers.
6.Campaign Tool Support
As media owners, publishers get opportunities to communicate with other publishers, subscribers, curators, sponsors, and advertisement client in group or individually. Below is the list of tools：
SEO Spider Tool & Key Planner: One can search evaluation information of keywords considered to increase the inflow and search rank.
E-mail Marketing SMIP Tool: It supports mail templates and sending system. One can design automated follow-up designs by recipient’s activities.
Direct Messaging tool: It’s used among high profiters and high reviewers. The purpose of this is to create mutual synergy among core users by sharing high-quality information or making content partnerships, etc.
Many publishers know the importance of backlink. Search logics of Google and Bing decide the importance and relevant order of documents depending on how frequently a certain document is referred by other documents. In the end, websites with more backlinks have more advantages in SEO search. All media contents called to the PUBLYTO content portal after installing plug-in automatically receive backlinks of PUBLYTO.com/Specific sequence.
Ryan Moonyoung Jang-Business executive, Project lead
Ryan is founder of PUBLYTO and Envicase with 17 years’ experience in marketing and eBusiness development. He holds bachelor‘s degree in English/Deutsche from Hankuk University of Foreign Studies. Ryan previously worked at Wpp Group、Vans and ABC-mart Inc.
Joseph Moonsoo Jang- Finance, Legal
Joseph is co-founder of PUBLYTO and Envicase with 11 years’ financial auditor experience. He holds B.A in Economics from Korea University and previously worked at Tokyo Trading International and BV communications.
Mark Jinwook Chung-Blockchain, Tech Lead
Mark is co-founder of PUBLYTO and Envicase with 7 years’ data science and engineering experience. He holds M.S. in Transportation Planning from Chung-Ang University and worked at Pyunghwa Engineering Consultants before.
Min J. Kwon- Global Business development, Fashion influencer
Min is director of New York branch office with 12 years’ business development and merchandising experience. She holds B.S. in Information Sciences & Technology and Telecommunications from The Pennsylvania State University.
Advisors and Investors：
NEOPLY: Subsidiary of Neowiz, a professional Korean game company. It is a project set-up by Neowiz to discover and support emerging companies. In April 2018, Neowiz and NEOPLY jointly participated in the EOS block producer election campaign.
Able Communications：High-end Media Culture Society.
JP company Co., Ltd：Providing global online sales network.
Edwin Wong-Hong Kong ICPA, Member CPA Australia.
Hyungwoo Kim-Founder of Able Communication and Partner of Primer Venture.
Sungho Choi- Veat Law Firm, Representative Lawyer.
Hyotaek Jeon- eBay Korea, General manager of Ad Platform.
Jean Kim- Founder & CEO of HESED.
Jason Yoo- Vice President, Wealth Management at Citigroup.
LEE Jun- Ph.D. in Urban Economics, Economic Modeling Expert.
Existing Collaborated Partners & Brands：
PYBLYTO has about 16 existing collaborated partners and brands，including PopularPay, Brandsnob and Brandbassador, etc.
Launched in 2013, PopularPays provides brands with a platform to work with influencers and build campaigns. It is designed to help brands connect with influencers that align with their brand ideals and match their campaign goals. The company was incubated by YC, a well-known incubator in Silicon valley. It received $2 million Series A financing in June 2015 and secured $3.1 million funds led by GoAheadVC in 2017.
BrandSnob is a influencer marketing platform similar to PopularPays.
On Dec 25，2018，PUBLYTO published Beta version： https://www.publyto.com/
On Oct 10, 2018, according to a recruitment website in Korea, PUBLYTO is recruiting a number of people in technology, business development (BD), Tokenomy, brand marketing and administrative support.
In Sep 2018, PUB token issued on EOS main net. Plug-in Alpha test.
On Sep 17, 2018, PUBLYTO listed on the Chaince exchange.
In Nov 2018, Plug-in and Portal Beta test.
In Q1 2019, Plug-in and portal launch.
In Q2 2019, iOS and Android APP launch.
1 Project Business Value
1.1 The Necessity of Using Blockchain Technology
In many centralized media content platforms, content creators cannot obtain incentives，and the profits made through advertisement are also very small. By using PUBLYTO, users can safely, transparently and conveniently insert token economy system into digital media platforms，such as personal blogs and social blogs. Through the usage of PUBLYTO’s plug-in, users can gain rewards and profits by means of content rewards, comment rewards, advertising profits, and funds provided by backers, thus breaking the monopoly of traditional media companies on profits.
1.2 Market Potential and Industry Pain Points
In the media content market, there are 100 million independent type blogs, 500 million social blog accounts, and 2.5 billion social media accounts. There are also billions of personal/organizational contents within it. Among the 4 billion of internet using population, more than 80% of them are directly connected to the media content market. PUBLYTO, a media content protocol, built a unified standard to connect media platforms and intends to be the effective and legal international standard of the entire media content market as the blockchain-based personal profit generating network, aiming at the entire media content market.
Pain Points exist in the current media content market:
1.Content creators prefer to publish content on platforms with large user traffic, such as Facebook, Twitter, BlogSpot, WordPress, Instagram, Snapchat, Medium, Tumblr, YouTube and Twitch. In contrast, small platforms lose their competitiveness.
2.Although content creators have generated considerable revenues for traditional media companies, they did not gain profits, and the profits are almost entirely controlled by platforms. Among publishers who post to create personal income in the media content market, especially in the UGC field, less than 0.1% of them make profits from media company’s direct support or working as affiliate advertisement models. Their monthly average advertisement income is less than $3.
3.Existing blockchain-based media companies have certain limitations. Although existing blockchain-based media companies can transparently distribute rewards for users，their token economy reward system only includes regular content rewards and comment rewards.
1.PUBLYTO content portal: It calls all media contents applied with PUBLYTO plug-in and also becomes the marketplace for all PUBLYTO related activities.
2.PUBLYTO Plug-in: Including content reward plug-in, comment reward plug-in, advertisement holding plug-in and fund holding plug-in.
3.PUBLYTO external dApps：Media platforms such as personal blogs, social blogs, videos, magazines, and e-commerce companies can integrate with the entire PUBLYTO ecosystem as long as they install the PUBLYTO plug-in.
4.Integration with Envicase: Published in 2015 by PUBLYTO, Encicase is a community where shoppers boast pictures of items they owe and share reviews. It is also the PBULYTO’s first app.
1.3 Competitive Advantages
1.Compared with Traditional Social Comment System
PUBLYTO is a blockchain-based social comment plug-in in essence. The third-party comment plug-in is very important for the website. Firstly, it can expand the visitor source and increase the traffic for websites. Secondly, because many websites have a very simple comment system, using the third-party comment plug-in can also improve users’ experience; Besides, the third-party comment plug-in can connect the relatively isolated comment systems of different websites into a social network.
As of May 13, 2018, nearly 800,000 websites worldwide use social comment plug-in. Facebook (64.56%) and Disqus (34.26%) are leaders in this field，which account for 98% of the total market share. Others companies providing social comment services include LiveFyre, IntenseDebates, Echo, CoComment and Tangler, etc.
Established in May 2007, Disqus is a third-party social comment system that provides comment hosting services for websites. Previously, Disqus started a project to support individual profit-making. Companies post their ads to comment plug-in and share profit with users. However, these companies seem to be reluctant to use the blockchain technology and cryptocurrencies and share profits with users. The Facebook plug-in is limited to the purpose of user inflows, information collection, and traffic increase.
2.Compared with Existing Blockchain-based Media Companies
The existing blockchain-based media companies can make reward distribution more transparent through the use of blockchain technology, but their token reward system only have regular content rewards and comment rewards, which have certain limitations. PUBLYTO provides users with a multilayered source of revenue. Its plug-in include content reward plug-in, comment reward plug-in, advertisement holding plug-in and fund holding plug-in, which not only provide content and comment rewards, but also allow users to obtain advertising profits and funds provided by backers. If one wants to add more traffic to contents，one may buy advertisement plug-in to add more traffic to his content. Conversely, one can get most of the advertisement profits by selling his advertisement account to other publishers.
2 The Realizability of the Project
2.1 Blockchain Infrastructure Support
PUBLYTO is an EOS-based dApp. Because daily activities including reading other people’s contents and press “Like” are recorded in the blockchain to measure the content reward amount, transaction fees should be none or extremely small, and transaction speed must be fast enough to operate stable services of PUBLYTO plug-in. Otherwise, users may stop the use of services for the higher cost. EOS is a public chain with free miner free and higher transaction speed, so PUBLYTO primarily use EOS blockchain.
2.2 The Ability to Develop
1.The PUBLYTO team members have good marketing skills and technical backgrounds. According to its official website, the team has a total of 8 team members, of which the project leader has 17 years of marketing and e-commerce experience and the technical leader has 7 years of data science and engineering experience. Besides, it also includes members in positions such as finance and law, business development and Fashion influencer, brand communication, senior software engineers, UI and full stack engineers and other positions.
2.PUBLYTO’s investors and advisors include NEOPLY, a subsidiary of the well-known Korean game company Neowiz, Able Communications, a high-end media culture community, and JP company Co., Ltd. It has nearly 16 existing collaborated partners & brands，including PopularPays, a US-based，YC-incubated influencer marketing platform. Its investors and partners will bring a wealth of industry and marketing resources to PUBLYTO.
3.PUBLYTO has launched an application called Envicase in 2015, which is also the first application released by the team. Envicase is a community where shoppers boast pictures of items they owe and share reviews. It was first launched in the US market and expanded to the European market. It currently has a stable user base in 137 countries around the world. The app has more than 100,000 downloads in the google app store.
4.PUBLYTO is currently in the internal testing stage, and according to a recruitment website in South Korea in October 2018, PUBLYTO was hiring a number of people in positions such as technology, business development (BD), Token Economy, brand marketing and administrative support. It shows that the team is actively working on the project.
3 Token Value
3.2 PUB Token Ecosystem
PUB is an EOS-based token issued by PUBLYTO, which is mainly used for content rewards, comment rewards, exchange revenues, and to attract donations. Also, it can be used as a spot trading means, such as sending your videos to a movie theater using your own PUB or purchasing products from affiliated Internet shopping malls. The range will gradually expand. Its token economy is as follows:
1.PUB Stake System
In PUBLYTO network, users can stake PUB and receive INK as interest, however, unstake token is not immediately available, you must wait 72 hours after you run unstake. The stake ratio is 1:1, that is, stake 1000 PUB and you will receive 1000 INK.
Usage of INK: INK is used to express voting powers and also used for transaction cost in the blockchain. When users click the Thanks button on the post, the total amount of INK users have is displayed as the Thanks power guage. Users can adjust INK according to how much “Thanks” they want to receive. INK cannot be cashed and transferred, but you can change INK to PUB through unstake functions.
2.Individual Profit-making System
In PUBLYTO network, personal profit-making ways include content rewards, comment rewards, advertisement profits and funds from backers.
Content Rewards: This rewards are supplemented through inflation. The content rewards consist of creation reward and curation reward. Initially, the reward ratio for creation and curation is 75% and 25% respectively and it will be improved to a reasonable degree in line with the growth of the ecosystem.
Comment Rewards: In PUBLYTO, a comment is considered as one content. The comment reward system is equivalent to the content reward and it is also distinguished by creation and curation rewards.
Holding Advertisements: Content creators can buy and sell advertising accounts with each other. The sellers get advertising profits, while buyers can attract traffic for their content by purchasing advertising accounts. Profits earned from holding ads are subject to taxes. Collected taxes are burned, and thus cause deflation.
Holding Fund: Content creators can post content that needs to be sponsored on the PUBLYTO platform and receive funding from sponsors.
3.Inflation, Reward pool & Decay Rate
PUBLYTO has an inflation policy. It uses the equation below to build an inflation (inf) that considers the number of contents created by users while not exceeding the maximum of 10% per year，rather than set a fixed inflation value. a refers to the number of contents in a certain period, and b means the average reward unit price for contents.
Inf=Min (a ×b, inf10%)
15% of the total PUB issuance will be injected into the initial content reward pool.
In addition, for accounts left without any activities for 3 months, 10% monthly decay rates will apply and corresponding tokens will return to the current reward pool via PUBLYTO contract. The monthly 10% decay rate continues until accounts are activated (More than one content publishing, curation, donation, and other valid activities). For users who do not recognize the decay rate policy, for three months, PUBLYTO will repeat notifying users who have had no activities for one month after signing up. if users save their tokens in wallets of third parties or off-line wallets, no decay rates apply regardless of their activities.
The reputation system allows users to supervise contents against regulations. In PUBLYTO, only users who have gathered high reputation from using services for a long time can get the permission to block contents. Besides, it also allows users to supervise and inspect overall abusing in PUBLYTO. Initially, the mission is given to managers, and it will be transferred to random multiple people later, which will make PUBLYTO network more fairly and promptly.
3.2 Token Distribution Mechanism
PUB is the token issued by PUBYTO. Its distribution plan is as below：
Total Supply：10 billion
Airdrop（Initial Free Offering）：1.1 billion（11%）
Reserve（Forced Lock-up）：4 billion（40%）
Variable Rewards：1.1 billion（11%）
Marketing, Bounty and Ombudsman：500 million（5%）
Three Resources on EOS：500 million（5%）
Early Investor, Advisor and Partnership：500 million（5%）
Crypto Fund：400 million（4%）
PUBLYTO PTE., Ltd.&Employees：1.9 billion（19%）
4 Community Influence
1.NEOPLY, a subsidiary of Neowiz, a well-known Korean game company，is one of PUBLYTO’s investors.
2.The existing collaborated partners & brands of PUBLYTO includes PopularPays, a US-based, YC-incubated influencer marketing platform.
3.PUBLYTO has already launched advertisements for the project in Korean cinemas, shopping malls and elevators, which attracts a lot of Korean people and makes this project be well-known to Koreans.